Swiss watchmaker TAG Heuer is gearing up to officially unveil its Android-powered smartwatch next month. CEO Jean-Claude Biver this week told CNBC'S Squawk on the Street that the company will raise the curtain on its smart wearable on Nov. 9 in New York.
The device will cost $1,800, Biver said, up from the $1,400 price tag floated earlier this year. It's also pricier than the new Apple Watch Hermes collection, which ranges from $1,100 to $1,500, but doesn't come close to the uber-expensive Apple Watch Edition, which runs as much as $17,000.
Biver previously told Bloomberg that the watch's battery will offer about 40 hours of power on a charge. That far exceeds the Apple Watch battery, which was designed to last 18 hours with normal use.
The company in March first announced plans to design and launch a Smartwatch by the end of the year in collaboration with Intel and Google.
Biver previously told Bloomberg that the watch's battery will offer about 40 hours of power on a charge. That far exceeds the Apple Watch battery, which was designed to last 18 hours with normal use.
The company in March first announced plans to design and launch a Smartwatch by the end of the year in collaboration with Intel and Google.
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